Last week I attended a briefing day for coaches on the BIS coaching for high growth programme. As with these types of events you are not informed about the other participants who will be attending. On entering the room it was immediately apparent that it was filled with dark coloured suits and middle-aged white men.…
Tag: personal brand
Unearth your personal brand and use it to develop your business
Many people can instantly recognise the big brands and what they stand for. I am a big fan of Waitrose and the John Lewis Partnership. Their ‘never knowingly undersold: on quality, service and price’ slogan, products that will endure, their employee- owned business ethos and the way they treat their suppliers and customers fits in with my…