Last week I donned my NHS governance hat and visited 2 hospital wards. They belonged to the same organisation, were in the same building, yet the difference between the 2 was so prominent they could have been in 2 different organisations. Whilst both were clean, tidy, patients cared for, looked after….it was their style, attitude…
Tag: behaviour
Unearth your personal brand and use it to develop your business
Many people can instantly recognise the big brands and what they stand for. I am a big fan of Waitrose and the John Lewis Partnership. Their ‘never knowingly undersold: on quality, service and price’ slogan, products that will endure, their employee- owned business ethos and the way they treat their suppliers and customers fits in with my…